While there are many ways to market for a business or blog, email marketing is an effective way to reach an audience. If anyone has ever told you it is a waste of time, it is simply because they were not doing it correctly. Once you start to get the hang of creating these messages for subscribers, it will come naturally to you, and you may get much faster at creating them. Here’s what you should do to make sure you’re building an effective email marketing strategy for your company.
Come Up With Catchy or Intriguing Lines
What does it take to get you to open an email? Is it the promise of some secretive and new information or is it the idea of getting a sweet deal? Instead of thinking like a business owner for a moment, think from the point of view of someone who would receive the messages from someone like you. Come up with some creative lines to use in the subject of the email if you want to get people interested enough to read through them. Think about it this way: If you run a search engine optimization company, what would interest you? Probably information about new SEO tactics, information about a new update, or something along those lines. Make sure you understand your audience when you are marketing to them.
Address Each Person by Name
You need to connect with the people who are on your mailing list. If you refer to them as a “customer” or “consumer”, they will not feel special, and they will easily tell that you have sent the same message out to everyone else. Make each message a bit personal by including the name of that person at the top of the email.
The best way to get the name of each person is to request that information from them when they subscribe to your mailing list. They would need to include their email address, first name, and last name. It may seem like it is not a big deal, but those who open your emails will notice it, and they would rather receive something with their name on it instead of a generic response.
Include a Headline and a Logo
Use a logo as the banner for the beginning of your email. You should keep the logo the same for each message. Along with the logo, make sure to include a headline. Each email you send should contain plenty of unique information, so make sure to choose a headline that gives people a hint about what they will learn if they continue reading. If you are concerned with your messaging or style, you may want to consult with a marketing & SEO firm to be sure.
Add a Few Images to Your Messages
Images add something extra to a basic email. The pictures tend to get even more attention than the content itself, so you have to choose them wisely. You do not need to have too many photos in one message because that will make it load a lot slower. Consider adding about three images or less just to make your message more appealing, and only select high-quality photographs. Be sure to avoid common mistakes when including images in your emails.
Avoid Overthinking Everything
Too many people overthink the whole email marketing thing. They start making mistakes because they are too worried about doing things the wrong way. Instead of overthinking it, just keep it simple and take your time with each message you send. You will soon start to reap the benefits of this marketing tactic. The key is to get started! Here is a list by PCMag about the best email marketing providers in 2015. Many of them offer free or low-cost solutions to new users.